How to Send Test Emails in Mailchimp

Have you ever received an email that didn’t look right structurally or grammatically, or the display looked awkward on your screen? Or have you received emails that mistook you for another person? It’s not a pleasant experience.

People get tons and tons of emails every day, and if your emails are not up to scratch, the chances are you will have more of your contacts scrolling down to locate the unsubscribe button. And you don’t want that to happen.

What’s the lesson here? Always test your email campaigns before sending them to subscribers. I know it might be too much to ask, especially if you send tons of emails every week, but it does help to avoid errors that may cost you.

This article discusses how to send test emails to double-check what you send to your contacts. You don’t want to lose subscriber counts to avoidable mistakes. This post also touches on the Mailchimp preview mode and Open Link Checker features, another viable method to fact-check and proofread your emails before sending. Let’s go! 

How to send Mailchimp Test Emails to Proofread Your Email Content 

The purpose of sending a test email is to see how your emails appear when your contacts receive them and make adjustments where necessary. Follow the two-step guide below to execute the test email:

Step 1. Create a New Campaign 

This is the beginning stage if you don’t already have an existing campaign in your Mailchimp account. Click on Create at the top of your dashboard and follow the prompt until you get to the Campaign name. 

The campaign name could be anything you choose, but it is good practice to use a name that suits your campaign. If you want to send mails to a portion of your audience or contacts who subscribed to a particular list, you can name the campaign accordingly. 

After naming your campaign, you will see a page with other settings, including audience, subject, and content design. You can complete those details and then move to design your email. Select the classic builder because this guide is based on it. And choose a template. 

Step 2. Click Preview and Send a Test Email

After creating your email and designing it to your taste, it’s time to send a test email. Don’t ignore this step and move on to send the email to the audience you previously selected. You’re better off making additional checks to ensure everything looks good. 

Locate the Preview icon at the top of the screen and click on it. Then select the Send a Test Email option. Once you click on it, a pop-up box will appear, and this is where you will input the receiving email address. 

Type in your email or anyone you want to receive the test email. You can also add multiple email addresses, but ensure you separate each with a comma. If you have a team you work with, it is a good idea to copy the editor or someone else who can proofread to ensure everything is as it should be.

You can also include an optional note to those who will receive the test email. Click on the appropriate text (see image below) and type your text.

When you’re ready, click Send Test. Your test email will be delivered to the recipients you selected. A pop-up will appear to confirm the delivery of the email. The recipients can give feedback by replying to the same email, and you will get the response in your Mailchimp account. 

That’s how to check your campaigns and ensure the design, content, layout, and communication are on point. 

Other Ways to Double-Check Your Mailchimp Emails

If you don’t want to use the Test Email feature, there are other ways to achieve the same result or, at the very least, some results. You can use the Preview or Open Link Checker.

Using Preview Mode

Preview mode is like a dress rehearsal. This mode shows you what your email looks like when subscribers receive it. You can toggle between desktop and mobile, so you don’t miss anything. 

You will find the Preview mode by following the same steps as the Test Email. But this time, click on Preview instead of Test Email. Once you push that button, you will see a replica of your email as it would appear in your contacts’ inbox. 

Use the available tabs to switch between desktop and mobile views. Also, you can see other email data on the right tab (Header Info). This data includes your campaign information, such as the subject of the email, the addressee, and the reply-to-email address. 

Have you used merge tags in the email and want to see what it looks like in this preview mode? It’s simple. Enable the live merge tag info slider. 

As a test, if you want to be super convinced that your preview mode is the same as the Send Test email, do both. The main difference is that you can see how each email provider will display your content with the test email. Meanwhile, the preview mode only shows how Mailchimp would deliver the mail. 

Open Link Checker 

This feature does one thing, help you check the validity or functionality of your links. In simple words, they help you check if your links are working or not. 

You don’t want to send an email with links that don’t point to where you want them. That’s why it’s always crucial to check and be sure. This is especially important if you embed links in your emails – links to your blog, affiliate products, or courses. All of that could go bust if there is a mistake somewhere. 

So, how do you check links?

Again, click on the Preview icon at the top of the screen. Select Open Link Checker. You will find all your links on the right side of the screen. Click each one to open the link details. The following screen shows the URL the link points to and displays a screenshot of the page. This tool doesn’t stop there; it also tells you whether the link is valid. 

If you notice an error in a link, click on the Edit link option under the URL and correct it. That’s it! You’ve just saved yourself an error that could have marred your campaign goals. 

Note that Link Checker is not available if you’re creating a template from the Templates Page. 

Closing Thoughts

It is best to proofread and error-proof your emails before sending them to your contacts. A single error could be why someone unsubscribes from your list, so you want to ensure everything looks good before hitting SEND.

Also, you want to confirm that your contacts’ email providers correctly display your email. You can only know this with test emails. Send test emails to yourself and consider including members of your team (if you have one) so that you can get feedback from other people.

And finally, consider using the Preview Mode and Open Link Checker. These additional tools will further ensure that your email has no issues whatsoever.

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