How to Wrap Text in Mailchimp

There are several reasons why you should wrap your text when using Mailchimp. 

Wrapped texts are more readable than unwrapped texts. And if your text is more readable, they are more likely to achieve the purpose for which you wrote them.

Another reason wrapping your text makes sense is that it gives the text a professional feel, making your reader see you as an authority and trust you more.

Learning how to wrap text in Mailchimp is not as difficult as it sounds. This article will show you the simple steps you can take to wrap your text when using Mailchimp.

You will also find out the other benefits of wrapping your text and some guidelines to make your use of text wrapping more effective.

How to Wrap Text Using Mailchimp

Text wrapping is a feature in Mailchimp that allows you to surround a picture or diagram with text.

You can wrap your text to your image in Mailchimp using the following easy steps:

  • Go to the content section of your campaign builder and click on Design Email.
  • On the Design step, you can either click on an existing content block or drag and drop a new one into your layout.
  • You will see an editing pane. Click on the area in your text where you would like your image.
  • Click on the Content Studio Icon to choose an image.
Wrap Text in Mailchimp

You can select an image in three different ways:

  • To use on a previously uploaded image. Click on the image icon and Click insert.
Wrap Text Mailchimp
  • To use an image from a computer file, Click on upload. Select the file and click open.
  • To use an image online, click the drop menu next to upload, Select Import from URL, and Click Import.

Once you have decided where to source your image from, you are ready for stage two of the process:

  • Select your desired image and click on Insert.
  • Click on Show Image Style Options
  • Click the Align Dropdown menu (this menu allows you to choose where to place your image. You can choose to place your image either on the left, right, or center.
  • Click on Margin and insert numbers in the margin fields. The numbers indicate the amount of space you want between your image and wrapped text.
  • Click on Save and Insert Image. Now you can complete your email content and send it to your Mailchimp contacts.

To make slight improvements on images or text margins, double click the image in the edit panel and make the adjustments you need.

Things to Know Before You Wrap Your Text

Before you begin the process of wrapping your text around images, there are several things you need to consider. Knowing these things will make the whole process easier.

1. Make sure to use small images. Images with a width of about 100 X 300 pixels are preferable.

2. When using a drag and drop template, note that you can only wrap text around an image in Block, Block Text, and Footer content blocks.

3. When using HTML templates, note that you can wrap text in any content block that includes an image and text.

4. Click Preview and Test after wrapping your text around an image. This is to ensure that your text wrapping works properly.

5. Note that some email clients handle text wrapping differently than other email clients, so wrapped text may not always come out the same.

Benefits of Text Wrapping

Wrapping your text around images is easy to do, but does that mean you should do it? As it turns out, there are several benefits to text wrapping. Some of them include:

  • Wrapped texts are easier to read. This is good news as it improves the chances of success of your campaign.
  • Text wrapping emphasizes the image of your text. You can use this to your advantage by choosing images that draw an emotional response from the recipient.
  • Text wrapping gives your text an aesthetic feel; they are more pleasant to look at. This will positively affect how your reader will view the message of your text.
  • Text wrapping gives your text a professional feel and increases your credibility with readers as they trust you more.

How to Get the Best From Text Wrapping

We have seen the benefits of wrapping our text around images. But there are rules you should observe if you want to use text wrapping most effectively. 

The guidelines below will help prevent the text wrap from giving your work a poor design. An excellent text design is crucial because it improves readability and gives it a professional look.

Here are some things to consider when wrapping your text.

  • Make sure your image does not cause text to break poorly. If the text is haphazard, it will reduce readability.
  • Choose the figures you input in your margin fields carefully. Poor spaces around text will make your text design poor.
  • If you use more than one image, group all the images together and use a single wrap. You can also use photos with equally sized frames to make a good design.
  • Consider the alignment you want to use carefully. Make sure that the alignment you choose doesn’t break your text. For example, center-aligned images are harder to wrap because they break text oddly.
  • Choose the right image size to ensure that your text wrap doesn’t cause unnecessary breaks and hyphenations.
  • Use a good photo to text alignment to enhance the look of your text wrap.

Preferably, an image that falls next to a justified text will look more consistent and intentional than an image next to a ragged text.

By observing these simple guidelines, you will get the full benefits of text wrapping.


Wrapping a text in your email is not difficult. With the simple steps mentioned in the article, you can easily create a design that would boost the readability of your text and give an excellent professional finish.

It would help if you also observed specific guidelines not to dilute your Mailchimp campaign with poor text format. 

Using the right image size, proper alignment, and the correct margin fields will give you a good text flow and make them far easier to read.

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